At All Nordics, we believe travel should give back more than it takes. For us, regenerative tourism means designing journeys that actively create benefits for nature, culture, and communities across the North. We aim for every itinerary to contribute to the resilience of the places we visit, so that landscapes, livelihoods, and living cultural traditions are strengthened for future generations.
This policy applies to our team and to all partners we work with across the region. It guides how we choose and develop experiences, how we collaborate with local businesses and culture bearers, how we communicate with guests, and how we continuously improve. We recognise that most of our impact comes through the choices we make in product design and procurement, so we focus on the everyday decisions that shape each trip.
Our approach begins with people and places. We always try to collaborate closely with local and Indigenous partners where possible and follow the principle of free, prior, and informed consent when cultural knowledge or practices are part of an experience. We prioritise cultural integrity, fair value, and respectful representation. Stories are told by those who own them; benefits are shared fairly; and we take care to use correct names, languages, and attributions in our materials. Community feedback is actively invited and informs the way we operate.
Climate and nature are central to our planning. We work to measure our operational footprint and to reduce it through the modes, routes, and suppliers we choose. Where realistic and safe to do so, we prioritise lower‑emission options for intra‑regional travel and partner with accommodations and activity providers that demonstrate strong environmental management. We follow a “reduce first” mindset; if we make any climate‑related contributions, we describe them transparently and avoid claiming that a trip is “carbon neutral.” In sensitive environments – including Arctic and alpine areas – we plan with seasonal conditions in mind, respect local access rules, and avoid activities that risk disturbing wildlife or degrading habitats.
We uphold high standards of animal welfare. Our product selection excludes direct‑contact experiences with wild animals, performances that compromise animal wellbeing, and any activity dependent on the capture or trade of protected species. Guest information includes guidance on keeping distance from wildlife and avoiding the purchase of illegal or harmful animal products as souvenirs.
We are committed to creating inclusive travel experiences that are welcoming and respectful of all people, regardless of physical ability, gender identity, sexual orientation, ethnicity, age, or background. We strive to work with partners who share these values and who make space for diverse needs, whether through accessible infrastructure, cultural sensitivity, or inclusive hospitality. Our goal is to provide accurate descriptions of services for travellers to make informed choices and for every traveler to feel safe, seen, and valued throughout their journey.
Product design and field safety are handled with care. We favour routes and activities that distribute benefits beyond the most visited hotspots and across seasons, reducing pressure on places at risk of overtourism. In mountain and winter environments, we use appropriately qualified guides, follow local safety advisories, and provide guests with clear briefings. Simple choices, like refill systems, responsible waste practices, and Leave No Trace guidance, are built into our operations and guest communications.
Our supply chain is an extension of our values. We aim to maintain a supplier code of conduct covering environmental practice, labour rights, cultural respect, child safeguarding, animal welfare, and accessibility. We prefer to work with locally owned small and medium‑sized enterprises and with partners who are aligned with recognised industry standards. When a partner is not yet where they would like to be, we prioritise support and improvement over exclusion, provided there is genuine commitment to progress.
Honest marketing is essential to trust. We do not rely on vague sustainability language or overstate our achievements. Instead, we strive to share specific, verifiable information about the choices we make, such as why a certain route was designed a particular way, what cultural protocols informed an experience, or which environmental practices a property has in place. When there are trade‑offs, we explain them in plain language.
Accountability is part of our culture. We track the aspects of our work that matter most, such as guest travel modes, supplier practices, cultural protocols, and community feedback. We welcome external perspectives, listen carefully when concerns are raised, and maintain a channel for confidential feedback from partners, guests, and community members. Our policy is reviewed periodically and updated as we learn, as conditions change, and as better practices emerge.
Finally, we invite our travellers to be part of the solution. We find that thoughtful preparation leads to more meaningful travel and better outcomes for hosts and guests alike.
This policy is the foundation for how All Nordics plans, sells, and delivers travel. It avoids promises we cannot keep, focuses on the actions within our control, and keeps us accountable to the people and places that make journeys here possible.
